In the last two years, TikTok has grown to become one of the biggest social media platforms out there. It’s already surpassed Twitter in terms of popularity and number of active users. With billions of users on the platform and thousands of influencers posting on the platform, the competition for engagement and followers is fierce.
If you want to make even a small dent on the platform, you need to be smart with what you post and when you post your videos on the platform. In this guide, we look at the most optimal time for brands to post on TikTok so you can get as much views as you can from its billions of users.
Is There a Best Time to Post on TikTok?
TikTok is a social media platform where people can watch short videos and post short videos themselves. The videos on the platform can range from a few seconds long to a few minutes long. They can also be music videos, comedy sketches, or even a short film. The platform has millions of users who can interact with the videos on the platform with emojis, likes, and comments.
If you’re looking to post videos on the platform, then you’ll need to know when the platform is most active. So what is the best time to post a video on TikTok? According to a study conducted by the Influencer Marketing Hub, there isn’t a particular time where it’s most active on the platform. However, there are certain points within the day where posting would garner more views than normal. The list below is in EST, and it shows the optimal times when you can get the most views.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Looking at that list, According to the infographic, the early morning is a good time to post as you can post multiple videos before the day starts, and your videos will still be viewed by a lot of users. While there are certain days where the afternoon is where engagement is high, you’re next best would be posting at night, around 7 PM to 10 PM.
When Should You Not Post a Video on TikTok?
While there are certain times where engagement is high, and you can get a lot of views on your videos, there are certain times where it’s not a good idea to post. Looking back at the least, for most days in the week, around lunchtime or midday would be the worst time for you to post. People are generally busier at this time. They’re either getting lunch, chatting with friends, and socializing, or they’re so deep in their work that they can’t take a quick look at their socials.
Does Time Really Matter When Posting on TikTok?
TikTok posting times are essential if you want to maximize engagement, gain a lot of views, and even get the chance for your post to become viral. Just like any other social media platform, there are certain times where you can get a lot of eyeballs on your post.
Conclusion
If you want to make the most out of your time on TikTok, you need to know when to post videos on the platform. This can help you get more engagement, and views and get your videos in front of many more people. Of course, the above times are just the averages. There are days where engagement goes up and down. However, it’s still a good starting point to get a good number of views on your videos.
Whether you need to boost your website traffic, grow your social media presence or create engaging content for your business, Socialty Pro is the perfect partner for you. Our time of industry experts will help you build a marketing strategy that will take your business to new heights. Partner with us today, and let’s start working on your TikTok marketing strategy!
