So, you started a TikTok account, now you need to put up some content. What should you put up? No doubt you want your content to be interesting and engaging. Plus, you want your content to be aligned with your brand identity and goals. What kind of videos should you shoot? Well, while it isn’t exactly easy to find inspiration for TikTok video creation, we’ve come up with some tips and tricks for generating ideas. Here are three sources of inspiration for TikTok videos.
3 Sources of Inspiration
#1 What is the Competition Doing?
The first thing to think about (in this case & always!) – What is my competition doing? Sometimes to find the best videos you simply need to take a look at your competition’s videos and duplicate them while still being unique and true to your own brand identity. In other words, don’t copy their videos word for word. Nobody likes copycats, especially when it comes to content generation. Instead, use their videos as inspiration while still maintaining your own vibe and style.
#2 What’s Trending?
Harness the power of trends and use them to inspire your content creation. Take a look at what people are watching RIGHT NOW and use those trends to create your own stuff. As always, take a trend and do your best to fit it to your brand’s strategy.
#3 What Does My Audience Want to See?
Find out what kind of questions your audience is asking and use those questions to generate your own content. Sometimes it’s as simple as looking at the comments in your own videos. The comment section is where your audience will interact with you. Sometimes they go to the comment section to ask you specific questions. Make content around the questions they ask for some quick and easy video inspiration.
Aligning Your Content with Your Brand Identity and Objectives
Your TikTok video content creation should always revolve around two things: 1) your brand identity and 2) the objectives of your business. In other words, don’t cast too wide a net when it comes to content creation.
If something is trending but it’s way too far outside of your niche, it might be best NOT to go with it. You don’t need to cater to followers that are never going to convert to leads or customers. Instead, always ask yourself, does this align with my brand identity? Does this align with our objectives? Also, always seek inspiration from trends and viral videos, but relate them to your niche and your brand.
Create a Mix of Educational, Promotional, and Entertaining Content
Our recipe for the best TikTok videos revolves around these three content types: educational content, promotional content, and entertaining content – every single one of your videos should encompass all three. And, if you think about it, It’s very likely that the videos you watch encompass all three. When you watch a video, are you learning something new? Are you being entertained? Are you learning about a new product? For the absolute best strategy, make sure your videos are a little bit promotional, a little bit educational, and a little bit entertaining. Now, let’s delve into each of these categories and what they entail.
- Educational Content is about educating your audience. Educational videos are videos that educate. Think: tutorials, how-to’s,
- Promotional Content aims to promote your business in a fun way. Testimonials are promotional content and they’re often very powerful and compelling when it comes to connecting with your audience.
- Entertaining Content is based on your brand identity and goals, but entertaining at the same time. Lighthearted skits are entertaining. Making people laugh is entertaining.
Exploring Different Video Formats: Tutorials, Tips, Testimonials, and More
The types of videos you make can be broken down into formats. Now we’re going to explore three of the most popular video formats for businesses on TikTok.
- Tutorials – Tutorials are educational videos that show your audience how to do something. If you are selling a product, this type of video might be very beneficial to you. Tutorial videos often go viral if 1) there are no other videos about the subject 2) the subject is popular and not oversaturated and 3) the tutorial is well-done and educational.
- Tips – Videos that offer tips are always good. People are always searching for tips and tricks. People love to hear from industry experts. Do a tip-format video and watch as your audience grows.
- Testimonials – Testimonials are videos made by your customers to show their experience with your business. Potential customers truly enjoy these videos. Testimonials are beneficial for showing the legitimacy of a business.
Make Content that Aligns with Your Brand Identity and Objectives with SocialtyPro
So, now you understand that any content you create for TikTok should align with your brand identity and objectives.All content should be educational, entertaining, and promotional. How can YOU make content that better aligns with your brand identity and objectives?
