TikTok can be confusing for brands or creators who are new to the platform. But if you want to reach Gen Z, it’s definitely worth taking the time to understand how it works. That’s because there’s another reason to try TikTok marketing: any brand can go viral, regardless of its size or following. In this article, we’ll show you how.
Hack #1: Use the Three-Second Rule
TikTok works like an attention economy. That means that the longer you can keep a viewer watching your video, the better. Your goal shouldn’t be to direct them to your website but to create a high-quality video that will unavoidably capture their attention.
For this reason, it’s important to get the most out of every three seconds. So keep your videos as short as possible.
There are some exceptions to this rule, as hyping up the ending of a video can increase views. But most of the time, shorter is better.
Hack #2: Use Props
If you don’t have much to say, then props can help you deliver a message without having a lot of words.
Props can be a good way to create a memorable video and can help you stand out from the crowd of other TikTok videos. They can also help you balance out a short video, giving your video more impact.
Hack #3 – Find Your Niche
Finding your niche and honing it is another strategy for creating a memorable TikTok video.
Just like on YouTube, there are several niches you can focus on. For example, if you run a pop-up shop, then you might focus on TikTok videos that showcase what’s in your store. Or, if you’re a dog walker, you might want to make entertaining videos that show off your dogs.
If you’re targeting children, then you might want to focus on educational videos. There are lots of possible niches, but it’s usually best to focus on one and hone it.
Hack #4 – Tap into Your Existing Social Following
Even if you’re not a social media influencer, you might have followers on some of the social channels that you can use to get exposure on TikTok.
For example, if you have a Facebook Page, then you can add a link to your TikTok account to your Facebook cover image. This means that people who view your Facebook page will automatically be taken to your TikTok.
The same strategy can be used for Instagram and Twitter. You can also use this to create links to your website or other social media profiles.
Hack #5 – Work with a TikTok Marketing Firm
If you want to take Tik Tok marketing to the next level, then you can hire a company that specializes in TikTok marketing. Many of them offer managed accounts and campaigns.
Managed accounts can be useful for small businesses or for businesses that don’t want to do too much marketing.
Professional TikTok marketing companies can get you into the top trending list on TikTok or other top lists. You’ll also get promoted by the TikTok staff or by other influencers. And you’ll get paired with other creators who have a similar following.
Conclusion
If you want to reach Gen Z, then TikTok is a great way to do it. By using these five tips, you should be able to stand out from the crowd and increase your following.
Should you need help with marketing on TikTok, contact SocialtyPro. Whether it’s website traffic, growing your social media presence, or creating content we have over 5+ years of expertise in creating strategies and content that get results!
