While TikTok is a largely visual medium, unique sounds go hand-in-hand with what is seen. A video paired with the perfect audio effects can increase the virality of your posts, and viral sounds can encourage creators from all over the TikTok community to use your created audio in their videos, too!
Here’s how you can create signature sounds when planning videos for TikTok marketing:
Let’s Start with the Basics: Custom Sound
1. Open TikTok on your phone, then tap the plus + icon at the bottom of the screen. This allows you to create a new video.
2. Press the red circle on the bottom of the screen to start recording a video. This audio will become your custom sound. Once you’re finished recording, tap the red circle again, then tap the red checkmark on the bottom-right of the screen.
3. This step is optional. Edit your audio recording with the options on the bottom and side panels. You can slow it down using the slow-mo effect, clip it, or add a voice effect via Voice Editor. When you’re finished, tap Next.
4. Post your TikTok by tapping Post.
5. On your TikTok video, tap the spinning record on the bottom-right of the screen to open the effects panel for your video.
6. Press Add to Favorites if you want to use this sound in another TikTok video later; otherwise, tap Use this sound to upload a new TikTok with your custom sound.
Adding Your Voiceover
1. Open the TikTok app. Press the plus + icon at the screen’s top to create a new video.
2. Tap Record or Upload a Video. Tap on the red checkmark on the bottom-right of the screen after recording or uploading is completed.
3. On the side panel, tap Voiceover.
4. Press and hold on to a screen section to record a voiceover, or tap to record across the entire screen. If you want to retain the original audio, ensure that the circle next to Keep Original Sound is checked. Save your video when finished and tap Next.
5. Tap Share, then tap Post.
Bonus TikTok Marketing Tips for Audio Creation
1. Clean your site up: Include a clean, crisp, and clear recording of your audio with as little background noise as possible. This ensures that even listeners listening to your video over their phone speakers in a crowded place will still get the gist of what you have to say.
2. Keep your sound loud and clear: Make sure the volume is high enough so people can hear it.
3. Loop it: Make sure your audio is short and loops seamlessly; it is even better if it loops on itself more than once, so viewers don’t have to repeatedly turn the volume up and down.
4. Make it creative: Do something that differentiates you from every other audio producer: create something new and unique. If possible, use catchphrases you normally would say throughout the day.
5. Use quality recording equipment: While creating sounds with your phone’s microphone works, it also catches the ambient noise. It is better to use wired earphones with a microphone, so it only captures your voice.
Try TikTok Marketing with SocialtyPro
Ready to become a TikTok marketing maven? Speak to SocialtyPro today and learn more! We’ll grow your influence, business, and personal brand with the power of social media. Schedule your call today through our website!
