We’ve all heard of “TikTok trends.” Trend videos go viral and spur people into the spotlight. Trends are a great way for businesses to get recognized on TikTok and many business owners and service providers, rightfully so, see trends as a way to establish themselves within their niche. So, before moving forward, let’s answer the most trending question when it comes to trends on TikTok. Do you have to dance? The answer is, no, not all trends incorporate dancing – though yes, some do. Trends also include viral soundbytes, challenges, and trending topics. Challenges often trend because they have a very powerful way of uniting people and calling them to rise to an occasion.
For example, most people have heard of the ice bucket challenge. If you haven’t, the ice bucket challenge was the first universal challenge to rally people around one cause using social media. It’s also referred to as the ALS challenge because ALS, also known as Lou Gehrig’s Disease, is the cause it united people towards. The challenge involved people dumping a bucket of ice cold water on their head. At the completion, the person would “tag” someone else to compete in the challenge. The ice bucket challenge spread like wildfire through friend groups, high schools, colleges, universities, workplaces, and businesses alike – all the while, raising money and spreading awareness for ALS.
So, if you’re not comfortable dancing, don’t worry. You don’t need to. There are a ton of other things you can do to participate in the trends that have the power to help you go viral. Luckily enough, at SocialtyPro, we can halp you out with all of this. For starters, in this article we’re going to talk all about trends, challenges, and how to get noticed on TikTok.
Harnessing the Power of Hashtags for Local Discoverability
What is a hashtag? Literally speaking, a hashtag is a “#” symbol. It is the metadata tag that makes things (topics, questions, people) searchable. On social media, hashtags are important. They are used across platforms to sort content by topic and theme. On TikTok, hashtags are important too, however, how you use the hashtag is more important than the presence of the hashtag. So, get to know the hashtags that govern your niche. Look at the competition and identify the hashtags they are using. That’ll give you a good idea of how to categorize your videos.
Getting Discovered Locally
When it comes to local discoverability, the hashtags you use can impact who sees you and how you’re seen. In addition to using hashtags, tagging accounts is important and can be used for your benefit. To get well known in your community, work with community leaders, bloggers, reporters, and other business people.
Utilizing Tik Tok Features and Effects to Enhance Your Content
Build a winning data-driven content strategy simply by understanding the performance of your videos and utilizing TikTok features and effects. Features like analytics help you figure out who’s engaging with your content, who your audience is, when your audience is active, and the videos they like the most. Use analytics to make videos that stand out and truly speak to your audience. Understand that the best videos are the ones that your audience watches the most, the whole way through, and then engages with and shares.
Collaborate with Local Influencers and Content Creators
When it comes to promoting your local business, there’s nothing better than collaborating with recognizable local influencers and content creators. TikTok has made collaboration so much easier than it once was. One great example of this is Turkish TikToker Yasin Cenzig, who has gone viral for his videos featuring the song “Dom Dom Yes Yes” by Biser King. Cenzig took his viral TikTok fame and poured it into something that’s truly paying off: local collaborations. Cenzig now makes money promoting local Turkish restaurants online. Whenever a restaurant uses Cenzig as their spokesperson they seem to go viral. Local businesses all over can take a cue from Cenzig by investing in local influencers and collaborating with them on projects, grand openings, and more.
Leverage TikTok Trends with SocialtyPro
So, now you understand that TikTok trends and challenges can help you get noticed in your niche. Working with local influencers, bloggers, and reporters can help you get noticed. How can YOU leverage TikTok trends?
